A brand experience.

We created a series of short films for Rolls-Royce's multi-sensory exhibition Inside Rolls-Royce at the Saatchi Gallery, London.

One of the main attractions at the event was an interactive Spirit of Ecstasy powered by a Kinect where guests were encouraged become the spirit.

This interactive became the iconic creative behind all Above The Line advertising for the event from print ads through to 40m LED takeover in Waterloo station.

Read more about the experience here.


Client: Rolls-Royce Motor Cars
Agency: Imagination

Exec Creative Director: Steve Lidbury & Matthew Maxwell

Content Director: Cath Elliott
Editing/Animation: Cath Elliott
Sound: North Vs south
Producer: Diana Henry

Film Production Company: Greatcoat Films
1st AD: James Dyer

Software Design: Cinemod
Projection: Creative Technology



Using Format