The PACE: Season One

Content Creation for Dua Lipa's Want To track played at Sugarcity in Amsterdam at The PACE: Season One.

A unique collaboration with Jaguar and Dua Lipa, using the InControl platform sensor technology as the inspiration behind the track remix.


Client: Jaguar
Agency: Imagination

Content Creative Director: Cath Elliott
Animation: Territory Studio

data x visualisation

We begun by visualising 6x data sets extracted from Dua's I-Pace drive.

The viewer is taken on a journey through data visualised landscapes inspired by Speed, Energy Consumption, Distance & Ecoscore.

digital x physical

The site-specific piece was further enhanced with an incredible laser light show, transmitting the data from the digital screen into the physical space. 

Create your own Remix by visiting:


Using Format