Feel XE.

One of the most unique live shows I've had the privilege of working on with Imagination.

Leading a team of 5 animators over 7 weeks, I art directed the visuals for 27 scenes which told the story of Jaguars past, present and future through the eyes of Ian Callum, Design Director of Jaguar.

From recreating a 1964 shop window in Edinburgh to live performances by the Kaiser Chiefs and Emilie Sande, A 1930s hotel (with a couple of real dogs) it was an absolute blast from start to finish.

The graphics were just the icing on the cake, none of this would have been possible without the amazing production and creative teams at Imagination and all the production partners.


Client: Jaguar Land Rover
Agency: Imagination

Art Director/Lead Animator: Cath Elliott
Digital Producer: Martin Corcoran

Animation Team: Stuart Sinclair, Youssef Nassef, Chris Joyce, Victor Camacho, Emma Kingsnorth.

Show Director: Andrew McBean



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