The Butterfly Effect.

Design, animation and technical delivery of the emotive butterflies used in the Ford Focus cluster screen and centre stack.

The butterflies represent an increase (or decrease) in the vehicle range encouraging the driver to drive more efficiently.

This piece of work is part of a much larger design challenge which was worked on by the very talented HMI design team mentioned below.

I was privileged to have been part of this special team and give full credit for the execution of design you see in the rest of the HMI display.

Read more about Ford Focus 2017:


Client: Ford Motor Cars
Agency: Imagination

Butterfly Design & Animation: Cath Elliott
Initial Butterfly Research: Justina Kloss
Digital Producer: Lou Burton

Core HMI team: Leslie Quarcoopome, Ben Leedham, Justyna Kloss, Kate Rogers, Li Jing.



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